Posted tagged ‘suitcase’

Must Haves for Your Merch Table

September 27, 2010

Goodwill, Craigslist, your garage? Pick you spot and start you scavenger hunt.  When it comes to your merch table, there are so many ways to make an interesting display without spending a ton of money. I’ve found most everything I need at goodwill. Here are some very useful suggestions.

A Folding Table
If you’ve ever arrived at a gig with nowhere to display your merchandise, you’ll understand why this is the single most important part of your merchandise display. I bought a folding table from K-mart a year ago and now use it at 30% of my gigs…even when there is a table. Even if a venue provides something, I sometimes prefer to use my own because is the perfect size or because I can set up anywhere I like instead of using a venue’s table in the back of the room that’s been bolted to the floor (just an example). Don’t let the lack of a table prevent you from making sales at a gig. Get something small and portable. You can easily find something like this on craigslist.

An 8×10 photo Frame
Print out a sheet with the various prices of your CDs/T-shirts/stickers. Then stick it in the frame. Its just something a little more presentable.

A Tip Jar
Buy a vase, a mason jar, or anything clear. Smack a label on it and call it your tip jar. And/or you can use it as your cash register. Most of us cant/don’t have a roadie but would like to have the option of selling our merch during our set. Keep your table within eye-sight and welcome people to stop by your merch table during your set if they like what they hear.  People will.  They’ll often buy CDs and stick the payment in the jar without feeling obligated to wait for you to get off stage. Sometimes people can’t stick around for the whole set. This method has worked for me for over 5 years and I think it has made the difference in sales. Give it a try and tell me what you find. (works especially great at farmers markets, art festivals, and open-air spots).

A Lamp
Ever wonder why its harder to sell merchandise at clubs? Its dark and people can’t see .  A friend and I decided to place a lamp on our merch table at venue we always play at. We noticed that the added light caught the attention of our audience and helped us to push more CDs. This might not always work, but it definitely helps.

An Old Briefcase
Get something small and portable. Tons of artists are doing it these days. Arrange your T-shirts and CDs in the briefcase and you have a ready-made display. I’ve seen some artists use empty violin cases or guitar cases as well. Get creative.

YOUR MERCH TABLE IS YOUR BREAD
For more thoughts on your merch, makings sales, and creative ideas, check out the merch category.

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