Posted tagged ‘music mistakes’

3 Big Mistakes That Artists Make

November 8, 2010

The below suggestions have probably appeared on Grassrootsy in various posts, but last week I thought I’d loosely keep tabs on artist emails and FB messages and tweets  just to see what people are still doing these days.  Here are a few…

1. Falling off the map
What!?  Who are you?  Oh…I almost forgot because I haven’t heard from you in 3 months!  This might be a pet peeve of mine.  Don’t send your fans an email every 3 months and expect them to remember who you are. In the age of over-saturation, you’ll have a much greater shelf-life if you communicate too often as opposed to not enough. Falling off the map after having a successful run is like going 3 steps forward and 2 steps back. Granted, everyone needs a break at some point. But occasionally touch base with your fans to remind them you still exist. See: Setting the Record Straight: Reminding People You Still Exist for more thoughts on the matter.

2. Launch a website with nothing on it.
This is aonther personal pet peeve of mine.  If you want people to be interested in your music, don’t send them a Facebook invite to your band’s page if there’s no music on it. Duh. And don’t send people a link to your new website if it’s completely blank. What is it you want them to see when they get there?

This is also equivalent to inviting your friends to an event via Facebook. Let’s say you want your friends to come see you and “John Doe” perform at club “XYZ”.  Make sure the Facebook invite has links to both your websites.  That way, folks can actually check out your music and make an informed decision about attending the show. An informed fan is an involved one. People will eat the information you give them so make sure you give them something worth digesting. See: Perception is Reality for more on this.

2. No email address?
Yea, you probably have one but if you don’t put it on your website, no one would ever know!  Have you noticed that you can’t  send messages to the administrator of a Facebook Page. Annoying. So if you don’t have your email address in the “Info” section (or better yet, in the information box on the home page), how can anyone reach you? Some things aren’t meant for the Facebook wall.

And, believe it or not, folks still use MySpace to check out new artists.  But at this point, you should know you can’t email someone on MySpace unless you have an account…and people aren’t really creating MS accounts these days.  SO if you don’t have your email address in a very visible location, you’re potentially missing out on bookings…etc.

Even worse is having a website with no email address on the contact page. Contact forms are great, but an email address will travel further, faster.

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