Posted tagged ‘listener’

Learning Your Listeners

September 20, 2010

The saying goes like this: If at first you don’t succeed, try, try, again. Occasionally, when I’m at a show, or shortly after a show, I notice how various audience members respond to my merchandise table.  Here’s what I’ve observed…

Type A Listener
This individual likes what they hear. They buy the album immediately, sign the email list and pick up a card so they can go out of their way and check out your website when they get home. Type A is excited and fully committed to supporting you from the start. They’re the person who will tweet about you from their phone the instant they hear your music. They’ll share you with their friends, and come regularly to your shows. They’ll buy your album for friends and attend a few shows each year.

Type B Listener
This person likes what they hear and will likely stick around for your whole show. But Type B isn’t sold out on your music…at least not yet. It’s important to realize that you will almost have more Type Bs than Type As in your audience. Type B will sign your newsletter and will probably do so without you asking because they want to keep tabs on what you’re up to. They’ll go to your show, not because they need a fix of your music, but because it’s conveniently in their neighborhood. Make sure you get Type B’s email b/c even if they don’t buy your album, they will show interest in your music on special occasions (CD Release/major show) , and consider buying your album when you have a sale (maybe a Christmas discount).

Type C Listener
This person isn’t particularly interested in your tunes, but might just pick up your business card off the table at the very most.  In other words, because they don’t have your music, and haven’t given you their contact information (for your newsletter), it’s completely in their hands to stay abreast on your career.  They don’t hae any regular reminders, so your engagement with them will be slim-to-none.

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