Posted tagged ‘lancaster’

Should I Avoid Shows that Require me to sell Advance Tickets?

September 29, 2010

THE ARTIST: Ben Rothermel (Lancaster, PA)
THE QUESTION: I recently played a show where the booking agent asked me to sell X amount of tickets. The amount was high on my fan draw but doable if I got almost every single fan to buy a ticket. I had an entire month to plan and promote for the show and started heavily doing so 2+ weeks out. I hung up posters with my info attached, created a facebook event and shared it daily in my newsfeed, and talked to everyone I knew in a friendly attempt to sell tickets to them. In the end though, I was left walking into the club with barely 1/3 of my quota filled. It was very embarrassing to hand them over to the booking agent and I’m quite sure we won’t be doing business together for some time.

Now, I did everything that I’ve learned works and still came out losing in this game of selling tickets. Do you have any insight into my situation? Should I avoid shows that require me to sell a minimum amount of tickets so as to avoid possible letdown? What has your experience with ticketed shows taught you?

THE ANSWER: Hey Ben, I think many people reading this can identify with your scenario and have probably found themselves in the same situation (myself included).   I’ve had a number of experiences with this and they’ve all been negative.  Here are my thoughts.

1. Don’t do it!
Just an opinione but  it seems like venues use musicians to make money off ticket sales…and the musician leaves with nothing. In most cases the number of tickets you sell isn’t fair for the amount of stage time you’ll be given. Personally i have a really really hard time selling tickets and if a venue asks me to sell them, I pass on the show. It’s never worth my time and all the hustling. In most cases, if a venue asks you to sell tickets, you only get to keep a small percentage of the sale. So lets say tix are $10 and you get $2 from every sale. Even if you sell 20 (and that’s alot), you’ve only made $40. That’s SHADY!

2. But if you do…
Realize that its a twisted trade-off. Musicians need venues just as much as they need musicians. And venues need to make their money too. It’s a business. Just read An Interview with Joe Squared – Things Every Venue Wishes You Knew. If you want to play at a venue but need to sell tickets, make sure the show is something you would regret missing out on. In other words, if you’ll hate yourself for passing up on the show, then do what you need to do to make it happen. Maybe you have a chance to open for a nationally touring artist you’ve always admired. That’s an good example of a show worth hustling for.

3. Ask Yourself these questions… (because they will affect ticket sales)

  • How close is this venue to the majority of my fanbase?
  • What day of the week does this event fall on?
  • Is this the type of venue/event my fans would come to?
  • How long is my set? Am I asking people to spend $10 on a ticket if I’m only playing for 15 minutes?

4. Also remember…

  • Venues are sometimes hesitant to give new artists a chance. If they don’t know your draw potential and you promise them 20 people, selling advance tickets is the best way for them to hold you to your word. If you honestly can’t bring out 20 people or 10 or 5 (or whatever their standard is), then be honest with them and wait till you can.
  • Give yourself enough time to sell tickets and hype the show. Sometimes people need to let an idea sink in before they buy into it. Ben, it sounds like you did this.
  • Try not to do ticketed shows too regularly.  The constant promoting will wear you down…and everybody else for that matter. Space out major shows by a few months

I’m interested in knowing what other Grassrootsy readers have to say about this topic. Leave your comments below.

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Do You Have Any Tips on Successfully Booking Shows?

August 23, 2010

Via Linota

THE ARTIST: Via Linota Lancaster, PA
THE QUESTION: My  CD release party is coming up and I’m going to need to start playing as many shows as possible to get the word out. I noticed you are booking a lot of stuff. Just thought I might write and ask if you had any suggestions for being successful on booking shows. If you have a minute to give me a few tips i would really appreciate it.

THE ANSWER: Congrats on the new CD! That question has so many answers.  I highly recommend checking out this former post: 5 Tips for a Booking a Successful Show. But here are some newer thoughts on that matter that are maybe a little easier to digest.

1. Get other artists opinions on a venue before booking to see if it will be a good fit for you.

2. Decide what type of environment your music best fits. Are you cool with being background music (i.e. a bar)? Or do you want to play for listening audiences (i.e. listening rooms)?  Or both? I’ve personally decided that I don’t want to do background music shows anymore. They’re a waste of my time and they don’t help me build my fanbase b/c no one is listening. Just a thought. However, background music-type shows often pay the bills…so i wouldn’t write them off.

3. Always have an email sign-up sheet at EVERY show. Pass it around and get new subscribers as often as possible. This will give you the opp to stay connected with the people who like your music. If you’ve missed the opportunity to connect with them, you’ve lost a potentially long-term fan. See Mailing Lists & Social Networking.

4. Read your local city paper and find out what events are taking place. See if they need local music. You’ll be surprised at what you find out by reading the local paper, visit other musicians websites, and subscribing to community calendars. See Stay Informed: Read, Watch, Listen, Go.

5. Play at local farmers market, gallery opening and anything that could benefit from music. Even if it’s not their original game plan to have music, ask them if they’d be open to the idea. Never underestimate the power of suggestion.

6. House shows are great…espec since Fall is around the corner. See House Shows – Small Crowd, Big Return.

This website also has tons of other posts on everything from booking tours to deciding what type of venues are best for you. Ch-ch-check it out 🙂

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What if a Band Member Can’t Make it to a Show?

June 16, 2010


THE BAND:
The Beggar Folk. Lancaster, PA.
THE QUESTION: So we have a gig in a few weeks and we promised them we’d bring out our whole band, but it turns out our string player can’t make it. Should we just show up with a smaller version of the band, or should we contact the booker ahead of time and risk having to forfeit the gig…especially if they’re expecting strings.

THE ANSWER: If you’re in a band, or if you sometimes play with a band, this has probably happened to you at one time or another. Here are a few things to consider.

1. Are you being paid. If you’re being paid for a gig, you’re basically being contracted for a project. It’s a way for a booker to use you on their terms. If they hire you as a band, then you need to arrive at the show with a full band. If they hire you as a solo artist, then come as a solo artist.  If they hire you as a band but you come with just two people, that might not go over too well.

If you’re not being paid, then you might have more flexibility…because if you think of it, you’re basically volunteering your time. Feel it out and get an idea of how serious the gig is and how serious your contact might take the change in band size. Just make sure that whatever you do doesn’t negatively affect your relationship with the booker/venue/event for the future.

2. Try a replacement. Sometimes this is annoying – having to teach a new person your tunes just for one gig. But it might not be a bad idea to have a backup plan and to bring this substitute musician into the mix anytime you have a missing member. Substitutes will always come in handy.  It would suck to have to miss a big opportunity simply because one member can’t make it.  It would also suck for your set to sound significantly different because a particular instrument is missing.

3. Just talk to the booker. Be upfront and let the booker know that one of your bandmates has had a conflict in his schedule and can’t make it.  It actually might not be a big deal. I’ve personally had a few instances where this happened to me. Here are a few different ways to handle it.

  • “Hi Ryan, One of our bandmates has had a conflict in his schedule and can’t be part of our gig next week.  I just want to make sure you know this since you are expecting the full band to show up. Please let me know if this will affect your interest in having us perform at the Arts Festival. I apologize for the changeup.”
  • “Hi Ryan, It turns out that my drummer and bassist are both tied up the evening of the event.  Would you mind if I did this show as an acoustic set?   If that will affect pay, I will understand. Please let me know your thoughts.  Sorry for the changeup.

4. What does Your Default Picture Look Like? When people see pictures on your website, myspace and facebook, do they see a picture of your band or of you as a singer/songwriter? You’ll probably get more requests for whatever “face” you show people. And if you show yourself as a singer/songwriter you’ll have much more flexibility and be able to present yourself in solo, duo, trio, and band form.  Just keep that in mind.

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