The Process of Publicity


Given last week’s post on booking, publicity, and being managed, I thought I’d put down some additional thoughts on publicity…since i think it happens to be the biggest piece of the puzzle.  Like I’ve always said, you can be the best musician in the world, but if nobody knows, it won’t do you any good.

Local Publicity
Need a place to start? This is a good place. You can’t climb a mountain overnight. Many times newbie artist try to score huge opportunities (i.e. major record deals, large-scale interviews, and opening opportunities for big-name artists).  No shame in that; but remember, it really helps to build your resume. So go local. Play out as much as you can in local venues and coffee shops. Pitch yourself for write-ups in local papers whenever you have something notable on the horizon (i.e. CD Release or major event). Your local press will appreciate the fact that you’re not spamming them about “nothing”.  See How to Score Reviews of Your CD for tips on how to pitch yourself to media.

Online Presence
This is the most important part of your publicity!  Take care of it and do it well. Post videos, tweet, update your status, update your website, communicate with your “followers” and “fans”, be timely, don’t spam, don’t underestimate the power of suggestion. At the very least, 25% of the blogs on this site focus on social networking and online presence. I highly recommend reading “An Interview with Allison Weiss” for her  solid advice on shameless self-promotion via social media. It’s good readin’.

Tackling the Big Dogs
We’re not all Justin Bieber. Realistically, very few people will post a song on YouTube and get discovered, so this step will come much later in the process. Years later, actually.  Once you’ve built up a resume, been around the block a few times, gotten some substantial reviews, and traveled a bit, you might want to start reaching out to bigger networks, stations, and publications for coverage. At this point in the game, it might be worth investing in someone (a publicist) who already has established relationships with these folks. More on hiring help:
Who Do You Need the Most: Publicist, Booking Agent, Manager?

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  1. […] The Process of Publicity « GrassrootsyProcess from Chris Lefteri | DespokeCommunist leader's murder hits Nepal's peace process | Bollywood … […]


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