Mailing Lists & Social Networking


Think of Your Mailing List as a Gateway Drug. If you’ve read Grassrootsy for any amount of time, you know we stress the importance of having a mailing list at your shows. Well, given the rise of Facebook and Twitter among musicians, your mailing might not be the most important way to communicate with your fans anymore (I can’t believe i just said that)!   However a newsletter IS still the best way of opening the door to more direct communication with your fans. Here’s what you do:

  1. Pass your newsletter around the room at your show
  2. Within a day or two, email everyone who subscribed, welcoming them to the list
  3. In your “Welcome” newsletter, make sure you include prominent links to your Facebook, Twitter, MySpace, and any other social network
  4. Emphasize the fact that fans can best stay in touch with you and your schedule when they follow you on FB or twitter

I’ve personally noticed that while the number of people reading my newsletters has statistically gone down, I’m communicating with fans more often and more directly via Facebook and twitter.

 

To see some past thoughts on the mailing list, see:

 

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Explore posts in the same categories: facebook, myspace, Social Networking, twitter, Your Fans

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4 Comments on “Mailing Lists & Social Networking”


  1. […] This post was mentioned on Twitter by Grassrootsy and Music Supported Here, Thomas Quillfeldt. Thomas Quillfeldt said: Mailing list advice | http://bit.ly/d19adP […]

  2. Dynamo Says:

    Great post!!!


  3. […] 3.  Always have an email sign-up sheet at EVERY show. Pass it around and get new subscribers as often as possible. This will give you the opp to stay connected with the people who like your music. If you’ve missed the opportunity to connect with them, you’ve lost a potentially long-term fan. See Mailing Lists & Social Networking. […]


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