Social Media According to Ashton Kutcher

If you follow Grassrootsy on twitter you’ll remember we put up a post over the weekend about Ashton Kutcher’s interview on Nightline. Watch the interview. I’d actually never really seen Ashton outside of his “play dumb” roles (That 70’s show, Punk’d). So to my surprise, I was floored by his social media savvyness and actually think he’s incredibly innovative with his use of social media. I was also surprised to find out that he owns a social media video production company, Katalyst, which, speaking of social media, represents itself solely through Facebook instead of having a traditional website.

“I take a picture of what i want to take a picture of before they can. I’m 1000% certain that i’m less exposed now. Because i expose what i want to expose when i want to expose it.” ~Ashton Kutcher

Create the media you want to be seen
It’s a simple, beautiful idea. If you want content, create it. Don’t wait for someone to create it for you.  Become a credible source for information on yourself/your band/your art. Be the trusted source that everyone goes to when they want information. Its better if they go to your website before going to a third party.

Be credible enough to make people doubt other sources
Yes, you still want media coverage…but when then media trashes your name, you want people to immediately trust what they know about you instead of what the media says they know about you.  In other words, you should do such a good job in promoting yourself, that all conflicting, inaccurate press automatically becomes the untrustworthy source (hope that’s not confusing).

Beat Them to the Punchline
Don’t wait for someone else to say what you can say sooner. I especially appreciate Kutcher’s claim that he has more privacy because he is exposing his life on his own terms – what he wants, when he wants, how he wants.

So to Ashton Kutcher, rated one of  TIME magazine’s top 100 most influential people, I say “bravo”. I’ve got mad respect for him.

Related Blogs
Being Your Own Publicist…Cause Nobody Does it Like You
An Interview with Allison Weiss
Creating Content – Giving People Something to Talk About #1

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Explore posts in the same categories: Helping Yourself, image, Uncategorized

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3 Comments on “Social Media According to Ashton Kutcher”

  1. eonsofttech Says:

    Isn’t this called personal branding?

  2. grassrootsy Says:

    sure! i’d say!

  3. Eon Softtech Says:

    I suspected as much.:)

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