Planting Seeds: 10 Tips for Growing a Strong Following


I created a garden yesterday in my backyard, which prompted me to write this post.

According to the continually evolving reader’s poll, building a strong following is still the biggest frustration for indies.  Here are some tips for working on this.  If you have additional suggestions, post them below.

1. Don’t contact your fans only when you want them to do something for you (i.e. come to your show, vote for you in some contest, etc) .

2. Respond to your fans’ emails on a timely basis.

3. Use twitter. Tweet, Re-tweet, reply to others. If “word of mouth” had a home, it would be twitter.

4. Engage. Just because it doesn’t matter to you, doesn’t mean it doesn’t matter.

5. Avoid the Green Room. Ok, you don’t exactly have to avoid it, but don’t hide out. Stick around the audience before and after the show. Talk to People.

6. Do House Shows. They’re purposely more intimate and make it easy for you to connect with your audience. This is why people love them. (more on this)

7. Be authentic. Don’t give off a movie-star vibe…especially if you’re not one.

8. Visit and Revisit the same cities. Ok, maybe you want to conquer the world. Realistically you can’t. Pick a handful of cities and aim to play out in those areas as often as possible.

9. The Email List. This will never change as the single most important way to maintain communication with your followers. (more on this)

10. Put Yourself in Their Shoes. Your reaction to your favorite band’s music may be similar to your fans’ reaction to your music.

Know that, just like a plant, good things take time to grow and that big things are a basically a composite of several little things. Do the above little things and your fanbase will certainly grow.  Overnight? Definitely not. But it will definitely grow.

***Subscribe to Grassrootsy


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One Comment on “Planting Seeds: 10 Tips for Growing a Strong Following”


  1. […] Grassrootsy grassroots marketing for independent artists « Planting Seeds: 10 Tips for Growing a Strong Following […]


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