The Venue & The Artist – The Ultimate Partnership


"I've emailed 15 times! Why aren't you returning my messages? Your venue sucks and my band is cancelling our show!

On Wednesday, I’ll be interviewing Daren, booker and promoter for Joe Squared, a pretty cool, hipster venue in Baltimore, MD. Joe Squared is a venue (one of the few) that puts as much energy into promoting its events as the artists it books. They’re cool people and they’ve got great tips on how artists can make the best of their event.  Today’s post shares tips on how to get the best out of your relationship with a venue…from the artists perspective.

Its happened to all of us – you’ve got a really great show coming up at ABC venue, but ABC venue is terrible in keeping up with communication and isn’t as excited about your show as you are. How do you both get on the same page?

1.  Offer Your Commitment. Once the date is confirmed, prove that you are committed to making this event as successful as possible.

  • example: “Hi Jay. Thanks for the confirmation. I plan to have  the artist lineup completed by next week. I’ll get back to you with the name of the other bands. I should also have artwork completed by the 1st of the month and will follow that with getting the word out.  Can I drop posters by your office in the near future? Please let me know how many you’ll need.”

2. Don’t hassle. Remind. What? They haven’t put your event up on their website yet? Assuming you booked the show 1-3 months in advance, give it a few weeks or so, after the booking, and then contact them.

  • example:   “Hi Jay, I noticed our show isn’t up on the calendar. Just wanna make sure we’re still confirmed for the 25th”

3.  Put a Face to Your Name. If you can go by the store, do so.  If the venue owner or booker meets you, they’re more likely to respond to your emails in a timely fashion. Also, remember that some people still prefer phone to email. If you’re not getting any responses back via cyber space, try a friendly nudge via the phone.

4.  Don’t do it if you’re not excited about it. There are a number of legitimate reasons you might not be excited for a show. Perhaps the venue doesn’t value its artists. Or perhaps there’s too much work for little or no return. If you’re not pumped to play, DONT DO THE SHOW! your lack of excitement will most likely reflect itself in your promotion (or lack thereof). It won’t do you or the venue any good.

These posts will help you too:

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