Are You A Brand Name?

Yesterday, a friend of mine says I was a brand name.  First I was confused, then I laughed a bit, and then I started to put two-and-two together.  Now…by no means do I think that my music and image have reached brand name status, but i started thinking about what it really means to be a brand name and decided this might be something worth writing about.

So what makes a product a “brand name”?  These are my thoughts on the matter.  Feel free to add your own below as a comment.

A Good Product
First Your product must be good. It doesn’t matter how much marketing you do if your product sucks. People wont buy it. And if they do, they won’t come back for more, and they won’t recommend it to their friends.

Good Marketing
Brand names are most often recognized by their marketing. If you think about, we eat what we’re fed.  It’s not the first time that’s been said in this blog.  We wouldn’t give products like the Swiffer Sweeper a second glance if not for its commercials.  Just two years ago, no one had ever heard of Swiffer. Sure, word-of-mouth has probably helped sales tremendously, but Swiffer’s responsibility was to start the conversation…and then let the consumers keep it going.

Another thought: Starbucks is not just a store that sells coffee, it’s a store that sells an experience. And can you believe, they are so good at marketing themselves, that they’re one of the only coffee shop that still doesn’t offer free wi-fi.  People are actually willing to pay additional to use their wi-fi though there’s free internet down the street. That’s how you know you’ve got your customers wrapped around your finger.

Good Relationships
No one wants to support a cause that doesn’t support them.  No one likes to go into a store where the cashier treats them like trash.  No one wants to buy a product from a company with bad customer service…especially when there are so many options these days.  On occasion we’ll all break this rule.  But you and I would both rather buy a product from a company that treats us like they appreciate our business.
This goes for your music. Can you back your product and marketing with good communication? Do you actually care about the people who care about your music?

For more on this topic, check out: Putting Ideas in Their Heads

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One Comment on “Are You A Brand Name?”

  1. Greg Says:

    Hah I agree. I am going to have to ask my friends if im a brand name..

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