Putting Ideas in Their Heads



We are Miracle Whip and we will not tone it down? Huh?

 The idea of putting ideas into people heads, for the most part, is a very selfish thought.  It comes with a preconceived notion that you are that good…that your “product” should be the #1 thing on everyone’s mind.  Watch the above Miracle Whip commercial to see what I mean. 

It’s Just Miracle Whip!
What’s the big deal? It’s just Miracle Whip. The stuff is pretty nasty if you ask me. BUT the “big deal” is that when people think of mayonnaise, they specifically think of Miracle Whip.  I can guarantee you that this commercial is not MW’s claim to fame, seeing as its been around for over 80 years; but I can guarantee you that MW’s posture over the last several decades is what has kept it in the same class as Heinz Ketchup and other famous condiment brands.

Humble Ego
So is it possible to think your music is that good, brainwash people into thinking that, and do it tactfully without coming off as a jerk.  Answer: Yes.  Here are some ideas on how you can do that successfully.

1.) Come on strong, but not 100% of the time. There are people who send out event invites on Facebook for every single show they have, repeated message reminders about each show, and repeated newsletter blasts.  That gets old very quickly and people will soon ignore anything in their inbox with your name on it. 

Pick 1 show a month (or every 2 months) to heavily promote. Do everything you can to get the word out, and rely on your efforts to carry the momentum for the shows you don’t promote as heavily.  I’ve noticed that some people spend time heavily promoting FREE shows because they know more people will be willing to come out (especially people who haven’t heard them before). Once you earn the respect of your new fans at the free show, they’ll be more willing to pay to see you in the future.  I personally think this is a great model.

Check out this past blog on some tips for promoting your next big show: Planning Ahead – The Key to a Successful Show

2.) Be flexible with your merch. I ran into this article on DIY Musician last night: Selling more merch at your shows.  DIY makes the argument, that if you want people to have your music no matter what, be willing to give it them at a lower price point. A topic like that has varying opinions but read the article and its comments to get some different views.

 3.) Associate yourself with people you wanna be like. If you’re Kraft’s Miracle Whip, start hanging out with Heinz’s Ketchup. Be the understudy. Here’s a former post on that: Mimic the Artists You Respect

If you’ve got other suggestions, post them below.
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2 Comments on “Putting Ideas in Their Heads”

  1. Molly Says:

    I completely agree that the form of advertising that Cool Whip has taken on is not only ineffective, but also extremely obnoxious. In many ways, over promoting yourself as a musician can produce the same result. Rather than desiring to know more about your music, your already existent fans and others whom you hope to become fans will ignore your attempts of gaining their respect because they were literally bombarded with your information. Every day we are immersed in advertisements, and in the end it always seems that less is more in almost every aspect of life. Exploiting yourself through numerous social networks can not only become rather annoying, but can also damage the thoughts and opinions of those who currently listen and appreciate your work. I read in another informative blog, http://musicbizacademy.blogspot.com/2009/04/social-media-lesson-in-self-defense-for.html, the log titled, Social Media: A Lesson in Self Defense, that some social networks are somewhat “creepy.” I am weary that although it is extremely important that fans have the opportunity to get to know you as a person as well as an artist, that as a society we will lose what is truly important and that everything once personal will suddenly become completely impersonal. I agree that we should be promoting ourselves, but is brainwashing the right word? I want my fans to enjoy my music, if they don’t like it, then I would absolutely not want to brainwash them into liking it, or force it upon them. Music is an expression, a language, a declaration of self…it is not an advertisement that is even remotely comparable to a Cool Whip commercial. Kudos to a great blog, thank you for sharing this insightful information and discussion.

  2. grassrootsy Says:

    Molly, thanks for an excellent comment! We appreciate your input.


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