Statistics Rule the World


Melody Gardot

Melody Gardot

Its true. Mass media is governed by statistics. Why are commercials for electronic devices and video games more likely to run during sports games? Why do so many grocery and makeup product commercials run during Oprah? How come a network like BET is more likely to show a black family in a car commercial than CMT?  Do I really need to answer those questions? 🙂

It’s all about knowing your target demographic and using the information to your advantage. You’re not going to hear an ad to buy tickets for the symphony on your local hard rock station. So, with that said, here are some thoughts on statistics.

 
Statcounter
First, I highly recommend that everyone reading this start an account with Statcounter.

Statcounter is…
“A free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats. Insert a simple piece of our code on your web page or blog and you will be able to analyse and monitor all the visitors to your website in real-time!”

Website owners copy/paste the html code provided by Statcounter into each page of their website. This allows them to track what pages are most frequented, what time of the day most people visit thier site, what day of the week generates the most traffic…etc. Last year Iwrote an extremely detailed blog about Statcounter. Check it out: Drawing Traffic to your Website(s)  

Using Statistics to your advantage:

  • See who’s talking about you. One of the great advantages of having statcounter or a similar data retriever is that it lets you know who’s linking to your website.  For example if XYZ music blog has written about you, and someone links to your site from their page, statcounter will tell you.   Use this information to contact XYZ. Thank them for the write-up.  Or hold onto their information and contact them for a full write-up when you’re promoting a big event or CD release.
  • Find out what people care most about. What links are people clicking the most? Are they going to your iTunes? Are they going to your YouTube? As a YMLP.com user (for sending weekly music emails), I use their stats service to see what type of events generate the most interest to my readership. At this point, I’ve nailed down that my fans frequent art festivals, coffeeshops, and listening rooms more than bars.  This tells me to push these types of events harder. This tells me to go after these types of venues/events.
  • Keywords.  You might be surprised at what keywords in google cause your website to pop up.  WordPress stats for this particular blog tell me that  “Melody Gardot” and “Meiko” generate the most traffic for this blog…because Grassrootsy featured both artist earlier in the year. Go figure! 

In short, statistics are powerful, because they help you direct your efforts and find the most effective way of reaching your target audience. Don’t take them for granted. 

Other Statistic-related Grassrootsy posts…

 

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