The Things You’ll Hate To Do…But Should Do Anyways #2


AS2

To see the first post  in this series, visit The Things You’ll Hate To Do…But Should Do Anyways #1.

Ummm…read!
I imagine this is hard for many musician (and not just me),  but you’ll find that when you do take the time to read magazines like American Songwriter, Music Connection,  or BMI Music World (i think you must be a BMI member to get this), you’ll pick up on things that you won’t hear/read anywhere else.  All three magazines spotlight independent artists, discuss music business, and are excellent ways to stay on top of the music industry. And don’t forget Paste Magazine too (though thats probably more for the consumer).  Check out the Stay Informed: Read, Watch, Listen, Go blog for additional ideas.

Respect Other Artists on the Bill
This might seem like a no brainer, but its not.  Last night at open mic, I asked a few musicians what they hate to do and this comment was offered:  “I hate staying till the end of open mic”.  Time doesn’t always permit you to stick around for a whole 3 or 4 hours, but when you do, others will notice and appreciate it.  This all goes back to networking, of course. Don’t just stay for your 2 songs and leave.  Don’t just go to perform. Plan to make connections and get to know others who are making music in your city

The same goes for actual gigs. Stay for the whole evening.  Respect other artists on the bill by playing within your given time frame and clearing your instruments off stage asap.

Give it Away, even thought it hurts!
Some venues take a more active role in promoting their events. Give these same venues a copy of your CD.  If you can get their respective event promoters just as pumped about your music as potential show attendees, they will do everything in their power to help make the show a success.  A venue will also notice that you care about the event when you bring in poster artwork and music.

Compare but don’t Copy
When people ask you what genre you are, give a concrete description and example. No one likes to be labeled.  And yes, its ok to say that you’re a completely original band, at the same time, people work off of familiarity.  Compare yourself to other well-known bands just to generate interested. But also reiterate that you are unique (if you are).

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One Comment on “The Things You’ll Hate To Do…But Should Do Anyways #2”


  1. Jim Richards of the Pittsburgh A&E Group suggests: “Here is a friendly marketing tip: unless you are a cover band or a tribute band, never compare yourself to other acts. Not everyone will recognize the act you are comparing yourself against and — worse of all — it takes the focus off you and places it elsewhere. Your copy should focus on who you are, what kind of music you play and what kind of show you are putting on.”

    I disagree, and I know your site — and others — suggest otherwise. Any thoughts?


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