How to Get Good Google Results For Your Website

Thanks to Tom Ciesielka of TC Public Relations for allowing Grassrootsy to use his latest TC Tip in this blog.  While many of the below tips are directed towards business owners, it is just as applicable to musicians and music PR. Make sure to also check out his PR For Laughs blog!


It’s OK, just admit it. We’ve all done it. You’ve Googled your name or your company’s name. And? What did you find? Were you the number one spot? Number five? Number 86 at the bottom of the seventh results page?
With the way things are moving online these days, search engines have become the go-to, no-fail source for information, especially for reporters. And everyone wants to make sure their name can be found in the top results.
If everything could be boiled down to one key factor that determines your ranking, it would have to be “relevancy.” The goal of all search engines is to provide the searcher with the most relevant sites that correspond to the term that was searched. Whew. So, how do you prove to Google that your site is relevant and worthy of the number one spot?

Link up
The inner workings of Google somewhat resemble a panel of judges. Google uses a system called PageRank which gives each website a ranking from 0-10. Each website’s ranking is determined by the number of links to that site. So for example, when another website or blog or online article links to your website, Google interprets that as a vote (This kind of reminds me of “American Idol” or “Dancing With the Stars” only it would be called “Google Idol” or “Googling With the Stars”).  Bottom line:  the more links to your site, the better.

Blog, blog, blog
If I had a nickel for every time I suggested blogging, I’d be able to retire tomorrow. When you blog, you are offering new and relevant information which increases your chances of people/other bloggers finding you interesting and thereby linking to your site/blog. The cool thing about blogging is that you have so much control. If you blog everyday, you increase your odds of being noticed and linked to. You can also increase those odds if you blog about current events or news. Think about it: when people hear something about a big story or headline, they usually turn to Google for more information. If you blog about that story, it is likely your post will show up in the search results.

Keep your website active
Gone are the days when you create a website and let it be stagnant for five years. Here are the days of consistently offering interesting and new information on your website. One of the easiest ways to do this is to maintain an online newsroom. You can link to articles of your most recent published stories and highlight media mentions. You can also sync your blog with your website so that every time you post to your blog, it shows up on the site. Or you could provide a “Word of the Week” or “Tip of the Week” to intrigue new and repeating site visitors, thus making your site more valuable.
Follow these suggestions and the next time you Google your company, it might be in the number one spot! Then you’ll be able to call your company the new ”Google Idol.”

p.s. don’t forget to check out this related post: Google-ing Your Name Does Not Mean You’re a Loser

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