The Negatives & Positives of Information Overload


SN

Its overwhelming!  The amount of information, resources, social networking sites on the internet is overwhelming.  An independent artist has thousands opportunities and avenues to get their music out there.  If you’re interested in a few of these, check out the following recent recent blogs.

Positive: If one thing doesn’t work, try another
Just because 1 band is using purevolume, doesn’t mean you have to.  Mimicking is great but it doesn’t always gaurantee that what works for another artist will work for you.  If you aren’t seeing results from a resources you’ve utilized, there are 10 more to take its place. Inform yourself on what’s out there and invest time into seeing results. Check out “An Interview with The Lost Sea” to see what Sean Atkins did to direct his myspace fans to his ReverbNation account. His efforts got his band #1 ranking on ReverbNation.


Positive: You Can do What the labels can ( with less money)

The grassroots movement is huge in every industry (especially films and  music).   Take advantage of your ability to make things viral. Just like a virus, you want your information to infectious – to spread via social networking, which is the new word of mouth.  It may take longer than it would with a label, but you can spread your music incredibly far if you work at it.  Check out Thinking Outside the Box – Thinking like a Record Label for some concrete ideas. 

 
Negative: Anyone can put out a CD
The bar has certainly been raised. In just 5 years, myspace has proven that anyone can make a CD, maintain a website, and promote themselves.  A&R reps are keeping their eyes & ears open for new music (which is a good thing), but the bar has been raised.  There’s so much good music, but there’s also a whole lotta crap!  So unless you stand out and prove yourself, you’ll fall into the pot with everyone else.
 

Negative: It’s Time Consuming
Its hard to find the best avenue for you that takes the least amount of energy. Some people have an easier time promoting on myspace, some facebook, some purevolume…etc.  Decide whether you want to be on all the major sites or if you want to pick only a handful and concentrate your efforst on pushing those.  There are advantages to each approach.  I personally know I’ll go crazy if I try to add another social networking site to my to-do list.

Please comment, and let readers know what networking websites and resources have worked  best for you.
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4 Comments on “The Negatives & Positives of Information Overload”

  1. KSE Says:

    The most important thing ‘rankings’ can do for an artist may not be a high ranking. Rankings are only beneficial if they translate into 2 things:

    1. Increased Sales of M & M’s

    2. Growing an artist True Blue Fanbase

    Of which, both, will keep the artist’s career moving forward if you are an INDIE artist.

    A match with no fuel source, is of little use.

    INDIE artist must have funds to finance their careers…not rocket science. We we had out free CD’s or MP3 downloads, the most important questions we need answers to, are:

    1. Did you connect with the music/song?

    2. Would/will you buy it?

    We find if the make a connection, 80% of the time they will buy the music/song.

    Artist we work with appreciate all fans/friends, but, they especially appreciate those fans that “BUY”. Therefore, the give ‘buying’ fans extra time each day to let them know: THEY ARE APPRECIATED!

    –end

  2. KSE Says:

    Hope everyone understand the post we just made….we did make a few writing mistakes in it.

  3. KSE Says:

    KSE hopes this “CORRECTED COPY” makes more sense…thanks for your patience.

    The most important thing ‘rankings’ can do for an artist may not be a high ranking. Rankings are only beneficial if they translate into 2 things:

    1. Increased Sales of M & M’s

    2. Growing an artist True Blue Fan Base

    Of which, both, will keep the artist’s career moving forward if you are an INDIE artist.

    A match with no fuel source, is of little use.

    INDIE artist must have funds to finance their careers…not rocket science. When we give out free CD’s/MP3 downloads, the most important questions we need answers to, are:

    1. Did you connect with the music/song?

    2. Would/will you buy it?

    We find if fans make a connection, 80% of the time they will buy the music/song.

    Artist we work with appreciate all their fans/friends, but, they especially appreciate those fans that “BUY”. Therefore, they give ‘buying’ fans extra time each day to let them know: THEY ARE APPRECIATED, which translates into even more sales of M & M’s

    –end

  4. fahimbari Says:

    request for guidance


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