Getting People to Sign Up For Your Newsletter

Joel Rakes

Joel Rakes

The Newsletter is the single most important part of being a musicians (ya, i’ve only said that 10,000 tims in this blog).  Can you imagine what would happen if major artists didn’t have newsletters? They’d make only a fraction of their normal income.  For example, I get Death Cab For Cutie’s emails in my inbox all the time…and that’s the only way I find out about new CD’s, tour schedules, new music videos, and blogs.  Without that newsletter I have nothing to prompt me to visit the website.  Withought that newsletter, there’s no way for me to excited about their upcoming releases, or first dibs on concert tickets…etc.

You’ve heard me say it so many times on this blog, but you NEED a sign-up sheet at all of your shows. You need it on your merch table. You  need to pass it around.  Its better for people to sign you newsletter than to buy your CD.  An email last alot longer than $10.  If you get an email address, you have the chance to start a “relationship” with your fans.  The lines of communication are open and they will undoubtedly bring more income your way (wether that means buying your CD later, or paying to come to many future shows).

Now here’s some fresh information.  Here are some ways to build that newsletter other than what has already been mentioned…

Be Clear
People are hesitant to sign up for any type of newsletter these days…for the simple reason that there’s so much SPAM out there (see Email Marketing – A Few Things You Should NEVER Do). At your shows, take the time to tell people what they’ll be getting in their inbox.  Tell fans you’ll only email once a week or once every two weeks. If you have fans in several states, make sure they know you will only email them if you’re coming to their area.  And tell people they will be able to opt out of your emails if they decide they’re no longer interested.  And then…prove it.  Send meaningful information in your emails so people know they didnt sign up for crap!

Offer Incentives: Free Song(s)
Philadelphia Singer/Songwriter Joel Rakes has something he called “Free Refills”.  Any person who subscribes to his newsletter automatically gets free, regular downloads of new songs.  Promos like this are extremely effective. When people know they are getting something that others aren’t priveleged to, it adds value to the product.

Also check out the Getting Others to Help You Promote Your Music post for details on NoiseTrade.  Noisetrade not only collects a persons contact info in exchange for free music, but also requires that person to recommend 5 other friends who might like your music. 

Use that html code
Most Mailing List Providers help you generate email signup forms (html code) for your website. Put that code on your myspace, and on your website.  It might even be possible to put the form on every page if it works with the layout of your website.  If anything, its important to put the signup form on your homepage and/or themost trafficked page of your website.


If you have other tips or things you’ve done to build your list, please suggest them.

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Explore posts in the same categories: E-mail Pointers, html, Merch

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One Comment on “Getting People to Sign Up For Your Newsletter”

  1. […] Getting People to Sign Up For Your Newsletter […]

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