Selling Your Music – Setting up an Online Merch Store


 

K-Drama

K-Drama

 

Be sure to read the first two posts in this series

1.)  Starting from Scratch: What it takes to Release a CD
2.) Alternatives – CD Packaging, Production, & Distribution

So once you’ve got the recording, artwork, and packaging done, its time to decide on ways to get your music out there. We talked a bit about digital distribution resources in the above links.  Now, here’s a deeper look into paypal…an easy resource for selling hard copies of your music (other than the obvious CDBaby).  Read more about CDBaby in the CDBaby vs. Paypal post.  (make sure to read people’s comments at the bottom of the page) 

 

Paypal is wonderful
Ya, I’ve talked about it before…and I don’t mean to sound repetitive but  Paypal is an incredible resource for small business owners, artists, musicians…etc. It has helped me incredibly in the last 10 months…to give my music store a very clean, simple, proffessional look. My best suggestion for you is to visit their site and look into all they have to offer.  Its FREE to setup and paypal takes a very small percentage of every sale.  They currently take 63 cents from every $10 CD I sell.  This is worth it to me. 

Paypal is professional
Paypal allows your customers to pay through credit card and sends them a confirmation email to let them know that the transaction went through.  Paypal also send you and email to let you know someone has purchased your product. You then have the responsibility of mailing your product to the customer.


Paypal is simple
With Paypal you have several options of how you’d like to setup your store and you’re given the html code to do this…  Artist K-Drama  has a really excellent paypal store on his site.  You wont see that notorious yellow button paypaladd   b/c he’s simply exchanged the button image for his own creation.  But his store is very straightforward and allows you to add various CDs to your cart by clicking “Add to Cart”.  If you visit my store,  you see I’ve used a drop down box option which is great for making more space on a page and compiling information.

All the html code is provided by Paypal so its straightfoward…but if you need help incorporating into your site, ask your webmaster (its really easy on myspace).

 

If you are aware of other online merch stores, please post a comment. I wanted to spotlight others, but after visiting 10 random artist websites this evening, is was apparent that paypal is most popular.

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One Comment on “Selling Your Music – Setting up an Online Merch Store”

  1. Mass Says:

    Also – check out WP ECommerce – a great, free plugin for WordPress that lets you set up a pro looking store on your site to sell merch, as well as digital downloads. I’m not affiliated with them – but have used the plug in to get a few stores up and running. It has paypal integration built in.

    http://www.instinct.co.nz/e-commerce/


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