Creating Content – Giving People Something to Talk About #2

Matt Wertz

Matt Wertz

To read the first part of this blog, visit Creating Content #1. Here are some additional ways to create content for your website(s).

I used to be extremely skeptically of using widgets on my page but everyone is using them these days and they are such a great way to simply beef up your page(s). What’s a widget?  I’ts basically a small representation of something bigger.  For example, if you have a photo album on Photobucket, Photobucket will create a slideshow box that will fit compactly on your myspace (or anywhere else for that matter). This is a widget. 

Check out Matt Wertz’s myspace page.  He uses widgets by iLike, Flektor (to create a poll), Slide (to show of his pics in a slideshow).  Alot of artists are using Eventful.  If web surfers click on the famous “demand it” button, that lets an artist know that fans want them to visit their city.  It’s a helpful tool that will likely encourage to travel outside of your comfort zone.

 The fact that major signed artists are also using these applications, gives them more credibility.  The only problem?  Well, its not the ideal situation to have another company’s name or logo on your information but sometimes its the easiest route…especially if you don’t have much html knowledge to alter code.

Realistic expectations

Getting reviews is a huge part of getting your name out there…because its always flattering when someone else is doing the talking for you. I talked about this yesterday in Creating Content #1.  But because so many musicians are trying to get their music heard by some major magazine why not try for a small magazine. Put down People Magazine and go for something small. Even if the smaller mag only get 100 readers a month, who cares!  Chances are they will have a more personal touch.  They’ll probably get back to you within a day or two and they’ll probably spit out a review 10x faster than the average major publication.  BeatCrave is a really great start-up publication with a really professional look.  Just b/c a zine is in its growing phase, doesn’t mean it’ll be tacky, unreliable, or not worth persuing.

I’ve also found that in working with newbies, they are willing to support you in a way that established media will not.  Newbies will link to your website even if you don’t advertise with them.  Newbies will allow you to do special promotions (like a contest) with their readers.

More on realistic expectations
Also look into underdog online podcasts and smaller scale media opportunities like local community TV, and even radio on the AM dial.  Be willing to do the “insignificant” things b/c they will open doors.  Chances are, if you’re doing something on TV or radio, they’ll be able to give you your DVD footage or LIVE audio for use on your website(s).


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Explore posts in the same categories: Anyone can do this, Getting Reviews, Internet, myspace, Series

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