Stay Informed: Read, Watch, Listen, Go


 

The City Paper: your local guide to city venues and events

The City Paper: your local guide to city venues and events. Most cities have a City Paper, even if it's not called "CP".

In this post I’m basically going to suggest some ways for you to stay on top of what’s going on in your city, get more girls, learn about the music industry, and be more internet saavy..  Read last week’s post “Mimic the Artists You Respect” for other tips.

Read the City Paper
Always read your City Paper.  Stay on top of what’s going on in your city. In the back of the Pittsburgh City Paper, there is a “Call for Artists” section that you can check out for shows. This might be the same in other CPs.  Also check out the CP simply to learn about new coffespots, bars, clubs, lounges who are looking to book entertainment. 

If your city’s paper is anything like Pittsburgh’s then they have an extensive Art Festival listing in the summer.  Sweet!  This is probably my favorite issue of the CP.  I basically skim thru the list, call numbers they provide for the art festivals I want to play at…and book myself throughout the summer. I hold onto this list for the whole summer.  p.s. alot of community and art festivals wont pay you, but you will always have larger crowds outside and get your name out alot easier than trying to book indoors…especially in the summer.

Listen to Local Radio
Listen to local community radio.  They are most likely to support local artist and let you know about what’s going on in your community.  Pittburgh’s local radio station WYEP-FM does this thing called the WYEP Taste Test.  Its a free workshop that allows you to go into their studios and learn how they pick music to be aired on the station.  You always want to check out things like this.  Another thing I use local radio for is to find out what community events they will be broadcasting live from.  Example:  WYEP broadcasts LIVE from a major art show called Art All Night every year.  Because of this, WYEP hypes up the show on their station and I can always be sure that there will be thousands of people at this show (simply because everyone has heard about it).  So I always make sure to contact AAN to see if  I can get booked.

WYEP also has an awesome online Arts & Events Calendar. I visit this every few weeks, see what events are coming up in the area, and contact the appropriate organizers to book myself for the ones I like. Sometimes it works.  Sometimes it doesn’t.

Read Online Music Resources
Derek Sivers, the founder of CD Baby is a genius!  That’s why he’s make so money off of artist who use CD Baby! (read more about this in one of my recent posts).  But I don’t hate Derek.  In fact, I love him and read his blogs.  He has awesome tips on marketing your music, helping you to make money, and expanding your fanbase.  Read this type of stuff!  He is an artist who thinks like a businessman and this is the number one reason why people love him.  Go here to check out all of Sivers’ various blogs. Subscribe to one or find another. There are tons on the internet! Tons.


Listen to Podcasts
Podcasts are just another great way to stay current.  Here are a few that I really like. But there are many others, of course.

  • Music Business Radio: They’re a fun laid back podcast that brings in an industry professional each week.  They talk about what’s going on in the music world, give helpful tips to artists…etc.  They also do this great thing called Demo Derby- aritsts send their CDs and press kits in and MBR plays a song, critiques the artist’s music, and information the artist sent in.
  • My Music Image: MMI is a short 5 minute podcast that gives you one solid piece of music marketing advice each week.  They also feature one artist each week (play a song and give out their website).

 

Seminars Rock!
Go to seminars!  In Pittsburgh, there is a semi-annual event called Podcamp Pittsburgh. Its a free 2-day social networking workshop that teaches you need-to-know information about being a better manager of your myspace, facebook, twitter, wordpress…etc.  Stuff like this is important simply because it pays to be internet saavy.  Check out your local paper, library…etc for listings on workshops. Many are free.

p.s. you gotta learn html and photoshop. It will make it so much easier for your to be more creative in putting information on your website and myspace.

 

Watch what other artist are doing at their shows
Lasty, just be attentive when you go to other people’s shows. Get ideas from what they’re doing…i.e. the type of merch they are selling, how much they are selling their CD for, clever ways they promote themselves. 

 

 

Feel free to suggest other great resources!

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3 Comments on “Stay Informed: Read, Watch, Listen, Go”


  1. […] ahead of the game by having as many shows as possible on your calendar.  Hop on over to the Stay Informed post for some booking […]


  2. Hard work spotlights the character of dedicated artists: some turn up their sleeves, some turn up their noses, and some don’t turn up at all. Some artists choose to miss opportunities more than they choose to miss them. As artists, we create our opportunities. We don’t wait for them to come to us. Be proactive and thrive, not responsive and survive!


  3. […] 4. Read your local city paper and find out what events are taking place. See if they need local music. You’ll be surprised at what you find out by reading the local paper, visit other musicians websites, and subscribing to community calendars. See Stay Informed: Read, Watch, Listen, Go. […]


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