Drawing Traffic to your Website(s) – Myspace

Greg Laswell

Greg Laswell


This is one of my favorite topics because I love stats!  There are so many ways to draw traffic to your website…and they all work (to a certain extent).  The basic rule is to update your website as often as you want people to visit. Don’t expect people to visit your site regularly if there’s nothing new to keep them engaged. 

I’ll focus on myspace today and write about official websites on Monday.

Default Image
Change your default image regularly. Weekly. Bi-weekly. Monthly.  Just more often than you do now.  A different default image than you had last week leads people to believe that you’ve updated your page since last week. I usually changed my image around 12 midnight on Sunday.  Mondays are when my myspace gets the most traffic

Simple things like changing the layout of your myspace usually keep people coming back regularly. I usually go with Thomas Myspace Editor because it’s extremely straightforward.  When my background image starts getting stale, I put a new one up, change the colors…just small things that catch the eye. Post flyers for your upcoming events, rearrange things.  I like this page simply because its colorful and clean: Dawn Canon.  I also love Greg Laswell’s page b/c its fun, creative, and has links to every other single website you can visit to stalk him.

Send regular emails
People are lazy and they forget everything. This is why I love e-newsletters.  Newsletters are the single most important part of everything I do and every single email address matters.  At shows, make sure you have a visible sign-up form.  Pass it around if you have to. Send out a weekly email to subscribers. Let them know what’s up – new updates, new blogs on your site, new anything!  If weekly emails are too much for you, send them every two weeks. I personally think sending a monthly email isn’t enough.

Also, people can’t write! Emphasize how important it is for them to print clearly!

Constantly remind people that you exist. Always include links in your emails – links to your websites, blogs…etc. Free newsletter services include FanBridge and Your Mailing List Provider.  There are tons of others and most are free depending on how many subscribers your have. I use YMLP b/c their layout is very clean. Feel free to check out my weekly newsletter.  Wednesdays are the second busiest day of traffic on my website b/c I usually send my e-blast out late Tuesday night.

The power of suggestion
If I’m doing a show at a coffeeshop or bar, I usually try to put some business cards on tables throughout the venue. Some people are too lazy to walk 10 feet over to your product table and get one on their own. For shame!  I totally dig Flyers Direct.  Their flyer and business card rates are awesome and they print on both sides. $55 for 1000 business cards aint bad.  I’m sure there are even better deals out there.  Just look.
Here’s what my business card currently looks like: Front. Back.  I  change up the design every 5-6 months.

At least once during your set, mention your website and myspace…and let people know you have a CD they can buy.  The power of suggestion is usually what makes me money at the end of night…whether people buy my music at the show, later on iTunes, or pass an opportunity my way since they have my contact info handy.

The basic goal is to consistently put yourself in front of people by any means necessary.  Legally…of course 🙂

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8 Comments on “Drawing Traffic to your Website(s) – Myspace”

  1. Rev. "EZ" Says:

    I just have to say you have it going on! When I grow up I want to be just like you!
    I think what you do is great. The fact that I am writing this means what you have to say does indeed work.

    Until Saturday
    Peace and Blessings

    “I keep waking up so I can’t be done” Rev. “EZ”

  2. Ben Wilson Says:

    Hey, thanks! We’ve been looking for some place to get fairly priced buisness cards. Thanks for the tip(s)!

    In Christ,
    Ben Wilson

    (bass player-Broken Glass)

  3. […] Grassrootsy grassroots marketing for independent artists « Drawing Traffic to your Website(s) – Myspace […]

  4. […] mention your website(s) on stage and leave some business cards laying around.  Hop on over to the Drawing Traffic to Your Website post for more ideas on […]

  5. […] content on your websites keeps people coming back repeatedly. For more on this, visit the “Drawing Traffic to Your Website” […]

  6. molly Says:

    all of these ideas I have thought of and am still in the process of doing, I am constantly playing catch up! How do you catch up to technology, social networking, while also being unique with your ideas, actually getting out ALL of your ideas (so impossible sometimes) and balance out your schedule? That is what I am currently struggling with the most currently; balancing out my life.

  7. Darell Says:

    You got a really helpful website. I have been here reading for about five minutes. I am a newbie and your success is very much an encouragement for me.

  8. GarethB Says:

    Some good tips here. Especially like the Changing pics and layout on myspace recommendations plus reminding the crowd at gigs about your site.

    That last one is easy to forget but always results in a spike in traffic (and subscribers) when you do it..

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