Perception is Reality

It took me a while to figure out what my first write-up for this blog would be. But I’m going to start with something that will probably tie together any subject matter covered in this blog. Perception is Reality.  I should preface this by saying that you wont be reading anything extremely profound but just some things that I’ve learned from experience and from other musicians, business people and entrepreneurs.

After graduating from college, I worked at a book publishing company for several years booking radio and tv interviews for our authors.  The biggest problem in trying to promote someone is that no one can promote You better that You.  Some writers think the work is done after the book is published.  Just the same, many musicians think that it’s all about showing up for the gig and playing a 30 minute set.

The truth is that pursuing music has more to do with what you do offstage after you’ve made your initial impressions…. i.e.

  • following up with fans who subscribe to your mailing list (p.s. do you have a mailing list?)
  • promoting your show (don’t leave this up to the venue)
  • trying to get credible write-ups
  • updating your myspace and/or website

Whatever you feed people is what they’ll eat (sad but true).  People only know what they see. If people get a good idea of who you are b/c you’re always on your game, they’re more likely to keep in touch with you via email, facebook, going to your gigs, letting their friends know about you, and even passing on performance opportunities.

The goal is to give people an honest image of who you are and maintain that consistent integrity from start to finish. Hopefully they’ll dig your personality, stage presence, and the fact that you’ll respond to them when they drop you a note on myspace or facebook.


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One Comment on “Perception is Reality”

  1. […] will eat the information you give them so make sure you give them something worth digesting. See: Perception is Reality for more on […]

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